The Psychological Power of Specificity People are always a little skeptical whenever they’re reading bold claims in ads or other content. However, there are ways to reduce their skepticism and make them more likely to believe what you’re telling them. One of these ways is by being specific about your claims. Take a look at […]
The Psychology Power of Credibility Whenever your prospects are reading your sales letter or other content, they’ve got their defense shields up. They’re skeptical. And one of the thoughts that will be floating through their head is this: “Why should I listen to this person?” You need to give your prospects a good reason. In […]
Ask any savvy business owner and they’ll tell you that a significant proportion of their profits come through their mailing list. That’s no secret. If you’d had a pound for every time someone spouted that bit of wisdom, you’d probably have so much money it would make the Queen blush. But while everyone understands that the money is in the list, not everyone realises you should be building multiple lists. So let me ask you – how many lists are YOU building? Here are the three lists you should be building as a bare minimum…
Do you want to know how to write the perfect email to your list? There is, of course, no such thing as the perfect message will always vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when writing your emails which will often help you get a better response rate.
What NOT To Do When Designing Business Processes Whether you’re aware of it or not, your business has clearly defined processes. You have a way of doing things that varies very little. It’s really important for your business to define these processes in order to be more efficient and to scale up when the time […]