Your Three Key Mailing Lists
Ask any savvy business owner and they’ll tell you that a significant proportion of their profits come through their mailing list.
That’s no secret. If you’d had a pound for every time someone spouted that bit of wisdom, you’d probably have so much money it would make the Queen blush.
But while everyone understands that the money is in the list, not everyone realises you should be building multiple lists.
So let me ask you – how many lists are YOU building?
Below you’ll find the three lists you should be building as a bare minimum. Here they are…
The Marketing Partners List
Your joint venture and affiliates partners are probably the most valuable relationships you can cultivate in business. After all, one really good partner can add tens of thousands of pounds to your bottom line. So you bet it’s worth nurturing these relationships.
Plenty of business owners make the mistake of not getting their marketing partners onto a separate list. They depend on third-party services, JV blogs or Facebook groups. All of those platforms are okay, but you really do need to have a separate list too so you can quickly and easily reach out by email.
HINT: You can send out mass mailing to your marketing partners to announce new affiliate offers, contests, marketing tools and more. However, you’ll also want to send one-on-one emails from time to time to your best partners just to maintain and build your relationship with them.
The Customer List
If a business owner does only have one list, often it’ll be their customer list. That’s because this is one of your biggest assets. The easiest sale you can make is to an existing customer, so it makes good business sense to follow up with your existing customers via email on a regular basis.
The Prospect List
Most business owners know that it’s important to set up a landing page and capture leads onto a mailing list. But most business owners don’t then segment this list.
Because, here’s the thing…
You can dramatically increase your conversion rate by making offers and sending emails that appeal directly to different segments of your market.
Let me give you an example…
You set up two lead pages in the dog training market. One offer is for an obedience training guide, while the other is for a trick training guide. Some of your market will take just the obedience guide, while some will take only the trick training guide and, of course, some will be interested in both guides.
They key here is that you segment your list by which guide each member of your list was interested in. Then you’re in a p[osition to send out “how to” emails and promotions for products that directly match your readers’ interests.
End result? You’ll build a better relationship with your lists, get fewer unsubscribes, and make more sales.
The Bottom Line…
Your money really is in your list, but smart business owners understand that the key to increasing profits is to build multiple lists. At the very least, you must have a marketing partner list, a prospect list and a customer list. And by segmenting people into each of these lists, you’ll almost certainly see higher conversion rates.
So, given that NOW is always the best time to start, log into your email service provider account and start by setting up those three separate lists!