The Components Of A Great Email

Sitting down to write a great email to your list can be a bit daunting. It doesn’t help when you’re staring at a blank page with only a vague idea about what you want to mail about. To avoid that blank page, start with an outline of what makes a great email message. When you have a pretty good idea of what that looks like, it becomes much easier to fill in the blanks with what you want to share with your readers today.

Start with the topic and the purpose of your email. You have to be very clear in your head about both to be able to craft a message that will resonate with your subscribers and gets them to take the action you want them to take. Think about that for a minute. What’s the purpose of your email? Do you want to share information? Do you want to earn their trust? Do you want to build rapport with your readers? Do you want to increase engagement? Do you want them to click on a link to a blog post you just published? Do you want them to make a purchase? Decide what you want them to do and then pick a topic that lends itself to that purpose.

Next, develop a template that you can use for all your email messages. You want to be consistent and keep the same overall look and feel throughout your mailings. Come up with a greeting like “Hello (name),” and a closing that includes your name and url. It could look something like this:

All the best,
{Image of yourself}
Jane Doe
www.WebsiteURL.com

The good news is that you are no longer staring at a blank page. The next important part of a great email message is a hook. What’s going to make your readers want to open your email and start reading it? This could be the promise of a good offer, it could be the results they can expect, or it could be something funny or personal you’re sharing with them. We’ll talk more about each of these throughout this 28 Day Masterclass. For now realize you need a good hook and start paying attention to emails you receive that grab your attention. What “hooks” are they using?

Next you’ll share all the pertinent information, making sure your content flows and keeps the reader engaged and interested. Last but not least, you need a “Call to Action”. This goes back to the purpose of your email. What action do you want your readers to take when they are done reading the email? Is it to click a link and read an article or make a purchase? Is it to join your Facebook group or subscribe to your YouTube channel? Is it to hit reply and connect with you?

Decide on the action you want them to take and then tell them what you want them to do. Yes, it’s as easy as that. Here’s an example of a call to action: “Click here to subscribe to my channel. The next video is going up later this afternoon and it’s something you don’t want to miss”.

That’s really all there is to a great email messages. Getting good at crafting them and making sure they speak to your particular target audience is where the true craft of email marketing comes in.