How To Use Urgency To Boost Conversions & Increase Sales
You have a great product that you can’t wait to email your subscribers about. It doesn’t matter if it’s your product or something you’re promoting as an affiliate. If you have a good offer, you can increase your conversion and make more sales by creating urgency. There are a lot of different ways you can accomplish this. As long as you can find a way to encourage your readers to take action quickly or miss out, you will make more sales and improve your email marketing bottom line.
One of the easiest and most natural ways to use urgency is when you’re working with a product that has a limited supply. You see this in action each year at Christmas with whatever the hot toy of the season is. The company can only produce so many before the big day and as a result people jump on the opportunity to buy one. You can use the same in your own business. You can create a limited run of physical products (like print editions of your workbooks for example). But it doesn’t stop with physical products. If you have an info product, you can add a bonus or component that includes your time and attention in the form of coaching or consulting. Since your time is limited, you can only sell a limited amount, thus creating urgency.
If you can’t make a case for a limited supply, as is the case with a purely digital product like an eBook or an online video course or example, you can create urgency by making a special, limited time offer to your customers. You can offer a special bonus to the first 100 customers. Or you can set up a coupon or lower the price for a few days. This also creates urgency and forces customers to act by a certain day.
Another interesting concept is setting up a dime sale. Here you start the price for your product ridiculously low, but after each purchase it goes up by a dime. This entices your subscribers to act quickly since they’ll get the best deal the faster they act and hit that buy button.
The reason creating urgency is such a powerful way to improve conversion is because it causes us to stop that internal conversation we have with ourselves whenever we buy something that isn’t a quick impulse buy. We weigh the pros and cons, trying to make a smart buying decision. By creating urgency, we as marketers, can stop or silence that conversation and urge the prospect to make the sale. Of course the idea is that the product is such a great fit and of such good value that the customer thanks us in the end.