Start With A Plan
Before you are ready to dive head first into email marketing, it’s good to come up with a plan. Your plan will guide you and make sure you stay on track throughout this 28 Day Email Marketing Masterclass. It doesn’t have to be complicated or elaborate, but it’s something you should think about. Even better, write it down and keep it on your desk throughout the month. At the end of the masterclass, review and see how close you came to reaching your goals. Who knows, you may even surprise yourself and do much better than you expected.
Where Are You Now?
Start by determining where you are now. Do you have a list in place? How is your relationship with your readers? Have you been emailing them regularly? Do they know, like, and trust you? More importantly, are they comfortable buying from you? Are you making money from email marketing right now?
These are all important questions. Take the time to ponder them and jot down some honest replies. Now is also a great time to note some important stats like list size, unsubscribe rate, open rate, click through rate and the like. Go to your auto-responder service’s dash board and see what reports you can access. Take note and get a good picture of where you’re at in your email marketing.
Last but not least think about how good your copywriting is. Are you good at writing emails that convert well? It’s something we can all improve on, me included. Over the next 28 Days, I’ll be sharing quite a few tips and ideas that will help you hone your craft in this area.
Where Do You Want To Be 4 Weeks From Now?
Once you have a good grasp of where you’re at now, spend a few minutes setting goals for the next 28 days. This could be as simple as deciding that you want to revive an old and stagnant list that you haven’t mailed regularly in the past. Or it could be as ambitious and detailed as wanting to increase your open rate by 50%. Of course you could also set a monetary goal of generating £500 in sales through email over the course of this masterclass.
It’s important to set an end goal. Without an endpoint, it’s hard to map out a plan and a road for reaching that goal. Spend a few minutes right now deciding what you want to accomplish and write it down.
How Are You Going To Get There?
Last but not least it’s time to figure out how you’re going to get there. With a starting point and end goal firm in mind, this will be easier than you think. I’m sure you have a few ideas bubbling in your head already. Write them down.
Of course the topics we’ll cover throughout this 28 Day Email Marketing Masterclass will help here as well. As you read through the daily emails and blog posts, evaluate how what I’m sharing fits in your own plan and put them to work.