Step 3 – Focus On Delivery Through Your Download Page
In Step 2 we spent a lot of time on the lead magnet. I’m sure you have some great plans for the future, and maybe even started to tweak your existing offer or creating something new and awesome from scratch.
Today it’s time to tackle another important piece of the puzzle… the download or thank you page.
This is the page your subscribers land on after they confirm their opt-in. It’s also typically the page where they pick up their lead magnet offer. This means it is prime real estate on your site.
Why do I consider the thank you or download page such a valuable page?
For two reasons. The first is that just about every single subscriber visits that page. They want their opt-in freebie, right? So they will click through to the download page to pick it up. In short, this will likely be one of your most visited pages.
The second reason is just as important and it’s about the quality of website visitor. These are “red-hot” leads. They are very interested in what you have to say and they trust you enough to hand over their email address. Take advantage of that fact and present them with an offer right on the download page while they are open to taking you up on it.
With all that said, it’s time to audit your download page and see if there’s room for improvement. At the very least, you want to be doing the following on your download or thank you page:
- Thanking Your Subscribers – Not only is it a nice thing to do, it also lets them know that their subscription was successful. This is also one of the first impressions you make, so make it a good one.
- Providing Access To The Lead Magnet – Now, it’s time to keep your promise and deliver your lead magnet. This could be a PDF download, an imbedded video, or the information they need to access a course.
- Make it easy to get access tothe lead magnet, and provide help on how to access it. Not only does this avoid frustrated subscribers, it also saves you on quite a few support emails.
- A Way To Get In Touch With You – No matter how much information you provide or how thorough you are with the help you provide on the pages, people will have questions. Make it easy to get in touch with you by providing your email and links to your social media accounts. Getting emails from subscribers is actually a good thing. It allows you to continue to build that relationship one-on-one.
Optional – But Highly Recommended!
With the basics covered, let’s talk about my favorite addition to the thank you or download page which has the potential to make a huge difference to your business. It’s to make an offer right there and then for a paid product. Ideally this will be one of your own products, but at a pinch, you could also promote an offer for an affiliate product.
The idea is to move your readers from subscriber to paying customer as quickly as possible.
A customer is a much more valuable lead than a freebie subscriber. Immediately after they’ve signed up, you have their full attention and you know exactly what they want and need.
Offer them an information product that’s closely related to the lead magnet they just signed up for.
Earlier in this series, we used potty training as an example and talked about creating a lead magnet about the signs that a child is ready to potty train. The perfect product for the download page would be a short guide on how to potty train your child in 48 hours.
Keep this information product highly targeted and inexpensive. You don’t want to offer a high ticket item here. This is the very beginning of your product funnel. Offer something anywhere from £7 – £47 here depending on your target market. Make it a no-brainer offer to get them onto your customer list.
The list you’re building will be more valuable and as an added bonus, you can use the income you’re generating from your thank you page to buy advertising to continue to grow your list even faster.
That’s it for this step. Next time we’ll start to look at how you’re going to nurture and grow the relationship with your subscribers, how you can set expectations and how you can pre-sell them on future offers you’re going to be making to them. And that’s where the real money is!
Having your own Irresistible Lead Magnet is key to you consistently winning more new business. No matter how many different new web traffic strategies you employ or how many new leads you attract, if you don’t have something that demonstrates you’re an expert in your field AND also an effective system in place that enables you to follow-up with people on a consistent and frequent basis, then you’ll find that you are always chasing after new business rather than being in the position where all the clients you can handle, come to you!
If you like the idea of a constant flow of Ideal Clients looking to engage you, then there’s a system you really should know about. And I’d be happy to tell you about it.
However, I will need to know a little bit more about your business before being able to guarantee that this system will work well for you too.
If you’re interested in finding out more, let’s have a “no obligation” chat at a convenient time for you. Just click the button below and find a time that suits you.
I look forward to speaking with you soon.
Good bye for now…
|Tim Dodd |
Making Selling Simple