Different Ways of Marketing by Email
When it comes to email marketing, there are 3 basic ways to send email to your subscribers. They are autoresponder (or a/r) messages, broadcast emails, and blog broadcast messages. Most popular autoresponder services allow you to set up and use all three with your lists. Let’s take a look at each of these email types in turn as well as when and how you may want to use them.
Let’s start with autoresponder emails. These are emails to go out to your readers in the order they signed up. It’s a little hard to grasp at first, but it’s a very efficient way to email your list. Often the very first email you send to your subscribers is an autoresponder email. I’m talking about the welcome email your readers receive in their inbox as soon as they sign up. You usually thank them for subscribing in this message and if you offered a freebie for signing up, you deliver it in this email as well.
The autoresponder function allows you to schedule more emails to go out to your readers on a regular basis. The big benefit of using this type of email is that you write them once, get them scheduled and you know that every single person that signs up for your list will see every one of these emails. This is perfect for evergreen content and offers.
Broadcast emails on the other hand are more like the emails you send through your personal account. You send them today and whoever is on your list today will get the email. Someone signing up tomorrow or next week never sees this email. It works very much like your Gmail account. The big difference is that you email hundreds or thousands of people at the same time.
This type of email is great if you send out a weekly or monthly newsletter and any content or offer that’s time sensitive.
Blog Broadcast Emails
The last option is a blog broadcast. This is a pretty cool feature and an easy way to automate some of your email marketing if you’re a blogger. The autoresponder service generates and sends out an email as you blog. You can set it up to send out an email each time you publish a new blog post, or create an email every so often (once a week for example).
Ideally you want to use all three types of emails on a regular basis. Mix and match them to get your email messages out in an effective way. Having options gives you leverage and it allows you to make the most from every email message you write.