Let’s Talk About Engagement
One of the primary goals of this 28 day email marketing masterclass is to help you increase your engagement with your subscribers. Since it’s such a big goal of the coming month, I thought we’d spend today going over what exactly engagement is and why it’s important. If you ask any marketing expert, getting your audience to engage with you is undoubtedly the biggest secret to success behind any email marketing campaign.
What Does It Mean To Engage With Your Subscribers?
Think of engagement as a dialogue. You want your readers and subscribers to interact with you. This can happen in a multitude of ways. You can ask your subscribers questions, have them hit reply and email you. You can encourage them to email you with questions and suggestions. You can interact with your readers on social media or though blog comments. The simple act of getting them to click or take some sort of action as a result of your email is engagement.
At the very least you want to connect with your subscribers in some way, shape, or form. Make them think, wonder, or laugh about your emails. Create a connection with your audience.
Why Is This Engagement So Important To You And Your Bottom Line?
The big question, of course, is why we have to worry about this whole engagement thing. It’s because you have to build a relationship with your readers. They have to know, like, and trust you before they will even consider getting out their wallet and buying something from you.
It doesn’t matter if you have your own products or are promoting affiliate offers. The relationship with your potential customers has to be there first. Talking to your readers and getting to know them better also helps you gage what to offer them in the first place. This conversation can teach you a lot about how to talk to them and how to position offers as well.
But What About My Readers?
You aren’t the only person benefiting from this increased engagement. While financial gain is all good and well, you’re actually also doing your subscribers a favor. You’re taking the time to get to know them better. You’re making an effort to serve them better. This isn’t about making more sales for the sole purpose of padding your bank account. It’s about serving your market and serving them well. The best way to do that is engaging your readers, listening to them, getting to know them and their needs and then helping fulfill them.