Review Your Welcome Email
After spending the day yesterday plotting and planning, it’s time to buckle down and get things done today. We’re going to start with your most read email. How do you know which one that is? It’s the same email for everyone that builds a list. It’s the welcome email… the first email your subscribers receive, right after they sign up.
Chances are this is the one email that you didn’t really give a lot of thought to. It’s something we usually set up in the process of creating our list and then ever revisit again. Since it’s your most read email though, now is the perfect time to review it and make sure it serves its purpose. The welcome email can do all sorts of things for you and your business. It welcomes your readers, introduces you to them and it sets expectations for what’s to come and what your new subscribers can expect.
This is also a great time to start introducing your readers to offers. You want to get them in the habit of buying through your emails as soon as possible. What works well is to find or create a low cost product that offers great value. Promote it in your welcome email and on the Thank You page that email subscribers land on right after they sign up to receive your emails. By promoting the same product in both these places, you greatly increase your chances of making the sale.
This will work even better if you can find a product that’s related to your opt-in offer or the reason you’re giving people to sign up. For example, if you’re building a list about driving traffic to a blog then your opt-in could be about 3 ways to use social media to grow your audience and your traffic. The product you promote may be a short guide on using Facebook ads or leveraging Pinterest to increase visitors to your site.
Here’s what I want you to do now. Go find your welcome email (or emails if you’re working with multiple lists) and review it. Make sure it’s in good shape and serves your purposes. Use the short list below as a checklist.
- Is the email subject line interesting enough to make people want to click and open the email?
- Are you introducing yourself and your brand in the email?
- Are you setting expectations for the type of emails they can expect and when they can expect them?
- Do you have an offer in your email that’s converting well?