The Super-Power of Consistency People don’t want to view themselves as wishy-washy flip-floppers who change their mind whenever the wind blows. People like to view themselves as consistent and committed. You can use this psychological fact to boost your sales. How? By using the foot in the door technique. It works like this… You get […]
Archives for May 2020
Psychological Sales Trigger 9: Scarcity (Fear of Loss)
The Power of Scarcity (Fear of Loss) Fear is an incredibly powerful motivator. You’ll see everyone from marketers to politicians to bosses to parents using fear to get people to take some specific action. They do it because it works. Now, I’m not saying you have to act like Freddy Krueger from the horror movies […]
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